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Social Media & Growth Lead

Social Media & Growth Lead

Anavah TalentWorkFromHome, Tocancipá, Colombia
Hace 1 día
Descripción del trabajo

Overview

About the role

We are seeking a high-caliber Social Media & Growth Lead to work alongside our Founder & CEO to systematize our go-to-market efforts, own our social media, and tell the story of our business. This is NOT a “weekly social media posting role” but rather a pathway to becoming a Head of Content, Head of Growth, or even Chief Marketing Officer at a fast-growing startup that’s experiencing rapid-growth.

Time

U.S. Central Time (CST)

Compensation

$1,800 to $2,000 USD per month

About you

Are you a social media wizard looking for autonomy? Are you an end-to-end growth hacker that loves to flex from marketing strategy to creating engaging content? We are looking for a Social Media & Growth Lead to transform our brand presence and attract top clients and candidates to our business. In this role, you will work cross-functionally with Client Services, Recruiting, HR and Marketing to tell our story so we can better fulfil our vision where everyone can take their God-given space. The right person will be given the autonomy to own initiatives, learn new skills, and travel around the world.

Responsibilities

  • Growth strategy

Work with Executive Team and external partners to understand, test and manage various go-to-market strategies to grow our brand.

  • Drive scalable lead generation through our multi-channel strategy (content marketing, referrals, etc.).
  • Develop and execute social media strategies for brand awareness, engagement, and growth.
  • Collaborate with cross-functional teams for strategy alignment.
  • Social media management
  • Manage all social media channels, ensuring content is engaging and on-brand.

  • Create and curate content (text, images, videos) for target audience engagement.
  • Build a content calendar so posts stay on schedule.
  • Establish social media advertising workflows.
  • Stay updated on social media trends and best practices through researching your audience.
  • Analytics and reporting
  • Monitor trends, analyze data, and make data-driven decisions for optimization.

  • Set and track performance through establishing KPIs for campaign success.
  • Track and advise on client and candidate acquisition funnels to measure churn, conversion, etc.
  • Requirements

  • 4+ years of experience in Marketing, Social Media, and / or Growth role (preferably in a fast-growing or startup environment).
  • 2+ years of experience working for a U.S. client (preferably a startup).
  • Creative AND strategic thinker, with the ability to develop innovative social media strategies that drive results and build a brand.
  • Strong analytical skills, with the ability to analyze data and make data-driven decisions.
  • Proficiency in social media platforms and tools for content scheduling, monitoring, and analytics.
  • Strong understanding of social media platforms AND their trends / audience behavior, including Facebook, Instagram, X, LinkedIn, and more
  • Ability to work reliably and independently in a remote setting with minimal supervision.
  • Bachelor Degree or higher in Marketing, Communications, or a related field (summa, magna or cum laude and / or Academic Scholar from a reputable college preferred)
  • Preferred requirements

  • Bonus : You can run an entire campaign on your own (idea to post)
  • Bonus : You are a growth strategist AND a wicked marketer
  • Bonus : You have a passion for growth hacking and lead-gen across various channels (cold outbound, SEO, email marketing, community engagement, guerrilla marketing, event management, and paid ads)
  • Benefits

  • Work From Home
  • Training & Development
  • #J-18808-Ljbffr

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