GTM Program Manager

Workana is the largest remote work platform for talents in Latin America. Our new segment, Workana Premium , focuses on matching the most exceptional professionals with leading and innovative companies around the globe. Enjoy competitive compensation, dedicated support, and the flexibility of remote work within a dynamic environment that fosters collaboration and professional advancement.

We are proud to present you with the following opportunity.

About Our Client

Our client is a leading FinTech lender in the US real estate investment space , focused on providing flexible financing solutions to real estate investors nationwide. They are scaling rapidly and investing heavily in automation, data-driven insights, and cross-functional GTM alignment to accelerate growth across sales, marketing, and operations.

Role Overview

We are seeking a GTM Program Manager to drive execution of multiple strategic initiatives across Sales, Marketing, and RevOps. This high-impact role will serve as the connective tissue between strategy and execution, ensuring that critical GTM projects deliver measurable revenue growth.

You will collaborate closely with leadership and cross-functional teams to manage concurrent workstreams, ranging from CRM optimization and AI-driven automation to sales enablement and competitive intelligence initiatives.

Fully remote in Latin America

Responsibilities

Initiative Management (60%)

• Own end-to-end delivery of 5–10 concurrent GTM workstreams, including :
• AI tool implementations (document automation, lead scoring, sales intelligence)
• HubSpot CRM optimization and process automation
• Sales enablement program rollouts
• Competitive intelligence program build
• Maintain detailed project plans with milestones, dependencies, and success metrics.
• Coordinate cross-functional teams across Sales, Marketing, Operations, IT, and Product.
• Identify bottlenecks and proactively drive solutions.
• Report weekly progress to leadership through dashboards and written summaries.

Process Improvement (25%)

Change Management (15%)

Requirements

Benefits