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Manager Experience Analytics...

Manager Experience Analytics...

adidasBogotá, Bogotá, Distrito Capital, CO
Hace 8 horas
Descripción del trabajo

Overview

Cost Center / Budget and / or Revenue Responsibility : TBD

Department : Digital Analytics

Direct Reporting Line : Sr. Manager Digital Business Analytics

Indirect / secondary reporting line : N / A

Location : Bogata

Key Responsibilities

  • Scope : Accountable for a specific digital analytics practice
  • Analytics : Contribute to continuous development of the analytics practice in scope, including service portfolio evolution and aligned to global frameworks for focus areas assigned to you. Focus areas are :
  • Digital Business Performance analytics (Product, Go-to-Market Strategy, Forecasting)
  • Digital Operational Analytics (Supply Chain, Site Stability, Data Governance)
  • Digital Experience Analytics (Consumer Journey, A / B Testing, Content, App Experience)
  • Digital Analytics Projects (Process Documentation, Developing Frameworks)
  • Manage demand for insights and analytics. Conduct collection, tracking, mining and analysis of data and the generation of fact-based insights using multiple data sources.
  • Provide analytics services to stakeholders within the US & Canada eCom markets.
  • Ensure analytics results drive consumer experience and business impact and help achieve market sales plans.
  • Execute assigned projects in areas such as analytics implementation, database integration, tag management, qualitative data, etc.
  • Consulting : Support stakeholders in your area of responsibility in the use of digital analytics to define goals, select appropriate KPIs, monitor performance and derive trends and opportunities.
  • Provide stakeholders with actionable recommendations and calls for action based on gathered insights. Translate insights into engaging, actionable and easy-to-digest presentations.
  • Maintain a strong stakeholder network with high level of trust that facilitates action-ability of insights.
  • Implement and use data-driven decision processes, in line with a fact-based decision culture.
  • Reporting : Co-initiate and help implement new reporting structures or refine existing structures within your area of responsibility in alignment with Global Digital Analytics Frameworks and Data Governance.
  • Help distill best practice guidance to other markets and adidas stakeholders to maximize the use of analytics capabilities.
  • Build a strong internal and external network, informing the adidas Digital Analytics community on the latest trends and technological advances.
  • Key Relationships : Digital Activation; Finance + Supply Chain; Global Digital Analytics

Requirements

  • Education & Professional Experience
  • University degree in the field of Business or equivalent
  • 4+ years of experience in Digital Analytics; experience in Testing or App Analytics is a plus
  • Advanced experience of digital marketing in a brand environment
  • Experience in eCommerce environment
  • Basic experience in leading a team is a plus
  • Soft-Skills
  • A passion for delivering data-based recommendations for quantifiable improvements in business results and consumer satisfaction.
  • Strong communication skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely
  • Driven and proactive nature
  • People management skills are a plus
  • Hard-Skills
  • SQL experience is a requirement
  • Advanced experience with BI, Financial, Merchandising processes, tools and KPIs
  • Experience with analytics tools and disciplines (Adobe, Google Analytics, Amplitude, etc.)
  • Experience with visualization techniques (PowerBI is a plus)
  • Proven project management skills, including the ability to work on several projects simultaneously
  • Proficient in Excel & Adobe Analytics
  • Fluent English both verbally and written

    • Note : This description reflects the responsibilities and qualifications as provided and does not add new facts.

    Company Culture

  • COURAGE : Speak up when you see an opportunity; step up when you see a need.
  • OWNERSHIP : Pick up the ball. Be proactive, take responsibility and follow-through.
  • INNOVATION : Elevate to win. Be curious, test and learn new and better ways of doing things.
  • TEAMPLAY : Win together. Work collaboratively and cultivate a shared mindset.
  • INTEGRITY : Play by the rules. Hold yourself and others accountable to our company’s standards.
  • RESPECT : Value all players. Display empathy, be inclusive and show dignity to all.

    • At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

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