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B2B Market Researcher

B2B Market Researcher

GSP ServicesColombia
Hace más de 30 días
Descripción del trabajo

GSP Services provides customer-centric high-touch, high-value operational support for fast-moving technology companies. A first mover in the IoT / Helium / Hotspot / Blockchain space, we developed some of the first processes to support Helium data mining devices in the areas of : order verification, geo-location optimization, accelerated activations, crypto currency mining optimization, off-line to on-line, troubleshooting, help desk, and voice of the customer. Spun out of a global B2B consulting firm, we offer a flexible, adaptable, and scalable solution, breaking the mold of traditional rigid customer support models. GSP Services puts the customer back in customer support, helping companies go-to-market in web 2.0 business models and prepare to launch web 3.0 platforms.

The Role

The Market Researcher will participate in market research projects including project design, secondary research, primary research (qualitative and quantitative), field work research logistics, including surveys, in-depth interviews, focus groups and other data gathering strategies, and data analysis and reporting.

Main duties include secondary research and desk analysis, competitor profiling, market sizing, and market attractiveness analysis. Also, support implementation of market research collected form a range of qualitative and quantitative sources. This includes survey and discussion guide development, targeting, recruiting, interviewing, natural language analysis, strategic analysis, and reporting.

The entry level of this position to be determined by the experience and qualifications of the candidate. There is the possibility of full-time employment.

Secondary research and desk analysis

  • Conducting secondary research and desk analysis relevant to go-to-market and marketing strategies.
  • Analyzing published market data and statistics
  • Assessing future trends
  • Conduct competitive / industry / market trend research in specific segments, markets, and delivery modes using appropriate specialized data sources.

Respondent targeting and recruiting

  • Develop list of contacts for a specific research project according to screening criteria
  • Identifying and targeting key decision-makers
  • Recruiting decision-makers to participate as respondents in the survey or project.
  • Contact businesses (B2B) by telephone and asks screening questions
  • Schedule and achieve the largest number of effective interviews

    • Gather, analyze and report market data

  • Support in the development of qualitative and / or quantitative research data gathering instruments
  • Transcribe interviews conducted from peers
  • Conduct natural language analysis of qualitative findings
  • Conduct strategic analysis
  • Conducing market opportunity and competitive analysis including market sizing, market attractiveness, Voice of the Customer, and go-to-market strategy
  • Prepare written reports to communicate research findings and provide relevant and actionable insight to clients for decision-making around identified needs and opportunities

    • Ideal Profile

    Education

  • Bachelors 4-year degree in business, marketing, market research, industrial engineering or related fields

    • Experience

  • Preferred 2+ years related experienceStrong computer and research skills and adept at conducting internet research
  • Personality, enthusiasm, and communication skills
  • Business acumen
  • Proven problem solver and critical thinker
  • Strong attention to detail
  • Possess self-motivation to achieve and exceed goals.
  • Multitasking
  • Team player
  • Business English fluency

    • What's on Offer?

  • Work in a company with a solid track record of performance
  • Leadership Role
  • Fantastic work culture
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    B2b Market Researcher • Colombia