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▷ (Solo Quedan 24h) Senior Analyst, Digital Research...

Univision communications incBogotá, Bogotá, Distrito Capital, CO

Hace 20 horas

Descripción del trabajo

Senior Analyst, Digital Research page is loaded

Senior Analyst, Digital Research

Apply locations Bogota - Calle 100 No. 19A-10 time type Full time posted on Posted Yesterday job requisition id R018859

ABOUT THE ROLE & TEAM :

TelevisaUnivision is the leading Spanish-language media company in the world! We’re investing in our content, our people, and our properties, which span digital, streaming, social, audio, linear and live events. We’re growing our offerings, building on the launch of our successful streaming platform ViX.

The Core Digital Growth team is a dynamic and innovative group dedicated to driving digital transformation and accelerating business expansion. We focus on uncovering and leveraging opportunities for growth from audience behavior, content performance, and revenue-generating initiatives. Our mission is to scale the core digital business while advancing Univision's streaming and linear platforms. Creativity, collaboration, and cutting-edge strategies are at the heart of our success.

We are seeking a Senior Analyst, Digital Research with a proven track record in entertainment content analytics and deep expertise across digital platforms to join our Editorial Operations team. This senior role is pivotal in delivering strategic insights that shape content strategies, maximize audience engagement, and drive monetization across social, streaming, .com, and TV properties.

Reporting to the Sr. Manager of Digital Strategy and Operations, the ideal candidate is an expert in social media analytics, skilled in managing and integrating complex datasets, and adept at designing scalable automated dashboards that enable real-time, data-driven decision-making across teams.

ABOUT YOU :

You’re a data-driven storyteller with a passion for digital media and entertainment. Skilled at turning complex data into clear, actionable insights, you help shape content and business strategies. You thrive in collaborative environments, bridging analytics and creative teams, and take ownership of driving growth through innovative, data-led solutions.

YOUR DAY-DAY : (aka Responsibilities)

Strategic Platform & Content Analytics

Lead comprehensive performance analysis of entertainment properties across Meta, YouTube, TikTok, .com, streaming, and TV, delivering actionable insights that drive editorial strategy and business growth.
Translate complex data from multiple platforms into clear strategic recommendations, shaping platform-specific content strategies and optimizing cross-platform audience engagement.
Drive thought leadership on KPIs and best practices for short-form, long-form, and emerging content formats, supporting scalable content innovation.

Advanced Data Management & Automation

Architect and maintain robust data pipelines integrating large-scale datasets from diverse sources using BigQuery, GA4, Supermetrics, and Looker.

Develop and oversee advanced Looker dashboards and reporting tools to automate analytics workflows and deliver timely, predictive insights to editorial, marketing, and executive stakeholders.

Insight Generation & Reporting

Monitor and analyze critical KPIs — including Total Streaming Hours, MAUs, engagement, CTR, watch time, and conversion funnels — providing strategic insights that inform content and marketing initiatives.

Lead predictive modeling and scenario analyses to forecast content performance, audience growth, and revenue impact, enhancing strategic planning efforts.

Conduct competitive benchmarking to identify growth opportunities and market gaps, ensuring TelevisaUnivision’s digital properties remain competitive and innovative.

Cross-Functional Collaboration & Strategy Enablement

Partner closely with editorial, marketing, and product teams to embed data-driven insights into content planning, publishing strategies, and promotional campaigns.

Advise senior leadership on data-informed strategies that drive reach expansion, conversion optimization for VIX, and enhanced advertiser value.

Mentor junior analysts, fostering a culture of analytical rigor and continuous learning within the team.

YOU HAVE : (aka Qualifications)

Bachelor’s degree in Data Science, Statistics, Computer Science, or related field; advanced degree preferred.

5+ years of progressively senior experience in data analytics within media, digital content, or entertainment sectors.

Demonstrated expertise in managing large-scale datasets, complex quantitative analyses, and predictive modeling.

Proficient with data integration and visualization tools including BigQuery, GA4, Supermetrics, and Looker.

Deep understanding of social media and web analytics platforms with a track record of delivering strategic business insights.

Exceptional analytical, strategic thinking, and problem-solving skills, with an ability to distill complex data into compelling narratives for diverse audiences.

Excellent communication skills, adept at presenting insights to senior executives and non-technical stakeholders with clarity and impact.

Proven leadership and mentoring capabilities, contributing to team growth and excellence.

Strong attention to detail and a commitment to data accuracy and integrity.

ELIGIBILITY REQUIREMENTS

Employment / education will be verified

Applicants must be currently authorized to work on a full-time basis

TelevisaUnivision is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to characteristicsprotected by law.

About Us

About TelevisaUnivision

TelevisaUnivision is the world’s leading Spanish-language media company. Powered by the largest library of owned Spanish-language content and a prolific production capability, TelevisaUnivision is the top producer of original content in Spanish across news, sports and entertainment verticals. This original content powers all of TelevisaUnivision’s platforms, which include market-leading broadcast networks Univision, Las Estrellas, Canal 5 and UniMás, and a portfolio of 38 cable networks, which include TUDN, Galavisión, Distrito Comedia and TL Novelas. The company also operates the leading Mexican movie studio, Videocine, and owns and operates the largest Spanish-language audio platform in the U.S. across 35 terrestrial stations and the Uforia digital platform. TelevisaUnivision is also the owner of ViX, the largest Spanish-language streaming platform in the world. For more information, please visit televisaunivision.com .

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Senior Analyst • Bogotá, Bogotá, Distrito Capital, CO