Overview
Publicis Global Delivery is looking for a Programmatic Media Specialist who has led digital campaigns for assigned advertisers. The candidate should have experience in billing support, setup, taxonomy creation, monitoring, optimization, and reporting for multiple programmatic platforms such as DV360, TTD, Verizon, Xandr, Mediamath, among others. The ideal candidate is independent and focused on quality and is eager to grow alongside the more than 5,000 employees of Publicis Global Delivery around the world. If you are passionate about digital transformation, cross-team communication, and the digital ecosystem, we are looking for you!
Responsibilities
- Setup programmatic campaigns, within each required platform, following agency and advertiser guidelines.
- Run weekly status calls with internal stakeholders providing performance and pacing strategies.
- Monitor the health of campaigns, ongoing optimization efforts to meet objectives, including daily management of budgets, website conversions, bid management, and ad creative based on performance history and client objectives.
- Ensure the quality of deliverables and campaign setup within programmatic media platforms.
- Proactively identify issues and troubleshoot as needed.
- Maintain daily communication with the client’s campaign managers and report issues promptly.
- Deliver recommendations, execution & analysis of beta tests, new platforms, optimization strategies and vendors.
- Assist in Programmatic and Digital media training sessions and complete required certifications and updates.
- Connect daily with the global account team via email, IM, or video conference to ensure flawless execution of deliverables.
- Proactively identify growth opportunities and regularly communicate them to the client.
- Help develop documentation of best practices for improving operational efficiencies within the team and the group.
Qualifications
Must require : Intermediate programmatic media campaign management / optimization knowledge.Good communication skills.Result oriented skills.Attention to detail.Analytical skills.Technical savvy and specifically skilled in any digital vertical.Strong knowledge of at least one programmatic media platform while showing a good understanding of the overall media landscape (DV360, TTD among other DSPs, Ad Server Reporting).Intermediate Excel knowledge.Good to have : Strong knowledge in one of the following fields : Media planning; Media Buying; Creative strategy; Ads.Bidding Management Tools : Marin, Kenshoo, 4C.Verification Tools : IAS – Double Verify - MOAT.Knowledge on Yahoo and Amazon DSP.#J-18808-Ljbffr