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Head of Lifecycle Marketing

RemoteWorkFromHome, Tolima, Colombia

Hace 8 horas

Descripción del trabajo

Overview

Head of Lifecycle Marketing at Remote (Remote)

Remote is solving global employment compliance at scale, enabling businesses to recruit, pay, and manage international teams. All positions are remote and globally distributed.

The Position

This is an exciting time to join Remote and make a personal difference in the global employment space as a Head of Lifecycle Marketing. The Marketing team powers Remote's expansion through product marketing, performance marketing, events, communications, campaigns, and content to attract revenue and establish Remote as the international leader in global HR and remote work.

You’ll design and own the strategies that drive engagement, retention, and long-term customer value. The role is strategic and hands-on—building a high-performing team while innovating across the customer journey to maximize impact.

What You Bring

Proven track record in lifecycle, CRM, or retention marketing, with success at scale in a fast-paced environment.
Expertise in building and scaling customer lifecycle programs across multiple channels.
Strong analytical skills with a track record of leveraging data to inform strategy and execution.
Experience managing and scaling high-performing teams with a focus on ownership and accountability.
Deep understanding of customer segmentation, messaging, and personalization at scale.
Entrepreneurial mindset with a balance of creative vision and operational rigor.
Passion for innovation and elevating the digital customer experience.
Writes and speaks fluent English.
Remote work experience not required but considered a plus.

Key Responsibilities

Own the end-to-end lifecycle marketing strategy, from onboarding to retention, upsell, and advocacy.

Lead and mentor a team of lifecycle and CRM marketers, fostering a culture of innovation and accountability.

Design and optimize multi-channel lifecycle programs (email, in-app, push, SMS, communities, etc.) that drive measurable impact.

Partner with Product, Data, and Growth to deliver personalized, customer-centric experiences.

Develop segmentation and targeting strategies to increase engagement, reduce churn, and grow LTV.

Establish KPIs and ensure continuous testing, measurement, and iteration of lifecycle initiatives.

Champion automation, personalization, and data-driven decision-making across the lifecycle function.

Application Process

Interview with recruiter

Interview with future manager

Interview with team members (no managers present)

Bar Raiser Interview

Prior employment verification check

Compensation and Benefits

The annual salary range for this full-time position is $179,300—$302,600 USD. Remote offers a total rewards package with fair compensation and benefits; salary ranges are determined by role, level, and location, and may vary by market. Benefits details are provided in the Remote handbook and vary by country, including work-from-anywhere, flexible PTO, flexible hours, 16 weeks paid parental leave, mental health support, stock options, learning budget, home office budget, and more.

How You’ll Plan Your Day

We work asynchronously at Remote, allowing you to plan your schedule around your life. You will be empowered to take ownership and be proactive. Your life-work balance is important, and you will be encouraged to fit work around your needs. More details at remote.com / async.

How To Apply

Please fill out the form below and upload your CV in PDF format.

Submit your application and CV in English.

If you don’t have an up-to-date CV, you may share your LinkedIn profile.

We are an equal employment opportunity employer and encourage applicants from all backgrounds. We provide accommodations through the interview process upon request.

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Head Of Marketing • WorkFromHome, Tolima, Colombia