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Vice President – Head of Digital Strategy

Vice President – Head of Digital Strategy

WOM ColombiaBogotá, Bogotá, Distrito Capital, Colombia
Hace 13 días
Descripción del trabajo

Vice President – Head of Digital Strategy

The Vice President – Head of Digital Strategy will define and execute the company’s end-to-end digital vision. As a member of the executive leadership team, this role leads the transformation toward a digital-first telecom operator, driving customer acquisition, engagement, and retention through innovative digital strategies. This position requires a visionary leader with a proven track record in building digital growth engines, reducing customer acquisition costs (CAC), and delivering sustainable value through data-driven decision making.

Responsibilities

  • Define and drive the company’s digital strategy and roadmap across channels and products.
  • Lead digital transformation initiatives at scale to improve growth, efficiency, and customer experience.
  • Develop and optimize digital marketing funnels, lifecycle management, and CAC reduction.
  • Leverage data, analytics, AI, marketing automation, and CRM to inform decision making and measure impact.
  • Partner with executive leadership to align digital initiatives with business goals; communicate progress to shareholders, boards, or investors as needed.

Qualifications and Experience

  • 10+ years of progressive experience in Digital Strategy, Growth Marketing, or Transformation, preferably in telecom, fintech, or large-scale consumer businesses.
  • Proven track record in leading digital transformation at scale.
  • Deep expertise in digital marketing, funnel optimization, and customer lifecycle management.
  • Demonstrated success in reducing CAC while scaling digital channels.
  • Strong knowledge of AI, marketing automation, CRM, and analytics platforms.
  • Executive leadership experience with direct exposure to shareholders, boards, or investors.
  • Exceptional communication, stakeholder management, and influencing skills.
  • Professional proficiency in English and Spanish.

    • Leadership Competencies

  • Strategic vision and ability to translate shareholder goals into actionable digital strategies.
  • Strong analytical and data-driven decision-making skills.
  • Entrepreneurial mindset : ability to innovate, disrupt, and execute.
  • Collaborative leadership style with proven success in cross-functional alignment.
  • High resilience and adaptability in a fast-paced, competitive environment.

    • Seniority level

  • Director

    • Employment type

  • Full-time

    • Industries

  • Telecommunications

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    Vice Head Of Digital • Bogotá, Bogotá, Distrito Capital, Colombia