Head of Lifecycle Strategy / CRM

Overview

FREENOW empowers smarter mobility decisions helping people to move freely and cities to thrive.

Be ready to work in a multinational, diverse, highly motivated and collaborative team who strives for excellence and like to have fun. Are you ready for your next ride?

YOUR DAILY ADVENTURES WILL INCLUDE :

• Develop and execute a comprehensive lifecycle strategy across our 9-country portfolio, ensuring every initiative aligns with our long-term growth objectives.
• Lead, inspire, and mentor a team of senior CRM and technical specialists, fostering a collaborative environment that brings strategic plans to life.
• Partner closely with senior leads in marketing, operations, and product to design and implement efficient lifecycle automations that drive business performance.
• Create and manage quarterly roadmaps focused on high-impact, revenue-generating lifecycle initiatives. Monitor campaign performance to ensure engagement, deliverability, and strategic alignment, and adjust tactics as needed.
• Utilize robust analytics to conduct experiments, interpret performance metrics, and provide clear, actionable insights to internal stakeholders on lifecycle communications.
• Ensure transparency and understanding of lifecycle performance, offering regular updates and strategic recommendations to senior leadership.
• Leverage our MarTech stack - including tools like Braze, Tableau, Mixpanel, and others - to enhance campaign effectiveness and drive continuous improvement.

TO BE SUCCESSFUL IN THIS ROLE :

BENEFITS & PERKS IN A NUTSHELL :

Plus more local benefits depending on your work location!

DIVERSITY, EQUITY & INCLUSION :

FREENOW is an equal opportunity employer. We consider qualified applicants regardless of race, religion, national origin, gender, gender identity, sexual orientation, disability or age.

SEE WHAT OUR AWESOME COLLEAGUES SAY ABOUT US :

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