Senior Product Manager (Mobile App)...

About Addi

We are a leading financial platform, building the future of payments, shopping, and banking—a world where consumers and merchants can transact effortlessly and grow together. Today, we serve over 2 million customers and partner with more than 20,000 merchants, making Addi Colombia’s fastest-growing marketplace.

With a state-of-the-art, technology-first approach, we provide banking solutions (deposits, payments, unsecured credit) and commerce services (e-commerce, marketing), bridging the financial gap for millions and redefining how people experience financial freedom. As the country’s leading Buy Now, Pay Later provider, we have secured regulatory approval to operate as a bank, unlocking even greater opportunities for our customers. In the past year, we have also achieved profitability, reinforcing the strength of our business model and our ability to scale sustainably.

Our mission has earned the trust of world-class investors, including Andreessen Horowitz, Architect Capital, GIC, Goldman Sachs, Greycroft, Monashees, Notable Capital, Quona Capital, Union Square Ventures, Victory Park Capital, and more, who back our vision for the future. With their support, we are not just growing—we are transforming Latin America’s financial ecosystem and shaping the next generation to shop, pay, and bank in Colombia.

But what truly sets us apart is how we build. We are a conscious company, driven by deep experience in scaling technology, services and products, and we live by our values every day.

About the Role

This is where you come in. Below, you’ll find what this role is all about—the impact you’ll drive, the challenges you’ll tackle, and what it takes to thrive at Addi. If you’re ready to be part of something big, keep reading.

What’s the mission you’ll drive

Drive the end-to-end strategy and execution for Addi's mobile app shopping and purchase approval experiences, ensuring the app becomes the primary entry point for discovering merchants, approving purchases, and using credit to transform Latin America's financial ecosystem.

What you will do

• Elevate Mobile App Engagement : Increase key metrics (e.g., weekly active users, feature adoption) by 20% in the first six months by launching a new Discovery 2.0 experience, including enhanced merchant search, geolocation, and personalized offers.
• Boost Purchase Approvals : Reduce the average "time-to-yes" for returning users by 30% within the first three months by designing and launching a seamless in-app purchase approval flow.
• Optimize Funnel Conversion : Increase the end-to-end conversion rate by 15% through strategic orchestration and consistent handoffs to the mobile app.
• Establish Data-Driven Decision Making : Implement comprehensive funnel tracking and build performance dashboards for the mobile app, providing a baseline for key stakeholders to monitor product health and inform future iterations.
• Launch Foundational Mobile App Features : Successfully drive at least two major 0→1 product initiatives from ideation to launch within the first year, demonstrating a strong ability to build from scratch and iterate based on user feedback.

What we’re looking for

1. Experience & Demonstrated Achievements

Mobile Product Craft

0→1 Product Building

Cross-Functional Leadership

Data-Driven Execution

Customer Empathy

Why join us?

How the hiring process looks like

We believe in a fast, transparent, and engaging hiring experience that allows both you and us to determine if there's a great fit. Here’s what our process looks like :

We value efficiency and respect for your time, so we aim to complete the process as quickly as possible. Our goal is to make this experience insightful and exciting for you, just as much as it is for us. Regardless of the outcome, we are committed to always providing feedback, ensuring that you walk away with valuable insights from your experience with us.

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