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Product Marketing Director

Product Marketing Director

EnformionWorkFromHome, Boyacá, Colombia
Hace 1 día
Descripción del trabajo

Overview

Enformion is a dynamic and innovative data and analytics company that assists digital marketplaces in fraud prevention, risk management, seamless user onboarding, and fostering trust between shoppers and merchants. Our AI-powered solutions leverage extensive data intelligence and advanced behavioral analysis, enabling continuous monitoring for emerging risk indicators.

The Product Marketing Director will play a critical role in defining how Enformion’s solutions are positioned and brought to market. This role requires a strategic thinker who is execution-driven, with experience in B2B technology or data platforms. You will develop product positioning, messaging, and go-to-market strategies that differentiate Enformion’s offerings, support revenue growth, and align with customer needs.

Employees must have their primary residence in one of the following states : Arkansas, California, Colorado, Florida, Georgia, Idaho, Illinois, Iowa, Maryland, Massachusetts, Minnesota, Missouri, Nevada, New Jersey, New York, Ohio, Oregon, Tennessee, Texas, Virginia, Washington, Wisconsin.

Salary : $150k-$180k

Responsibilities

  • Positioning & Messaging : Develop clear and compelling product positioning, messaging, and value propositions tailored to target audiences and verticals.
  • Translate complex technical capabilities into customer-focused narratives that highlight benefits and ROI.
  • Develop buyer personas within the industries we serve

Go-to-Market Strategy

  • Partner with product management to plan and execute product launches, ensuring alignment across marketing, sales, and customer success.
  • Build and maintain go-to-market playbooks, competitive analysis, and sales enablement materials.
  • Collaborate with demand generation teams to create campaigns that drive awareness, adoption, and pipeline growth.

    • Market Intelligence & Competitive Insights

  • Conduct market research and gather customer insights to inform positioning, pricing, and product strategy.
  • Monitor competitor activity and industry trends to identify opportunities for differentiation.
  • Share insights and recommendations with product and executive teams.

    • Sales Enablement

  • Develop sales tools, pitch decks, case studies, and ROI calculators to support the sales process that correspond to different buyer roles.
  • Train sales and customer-facing teams on product positioning, messaging, and market context.
  • Develop a range of customer testimonials for external / internal use, including written case studies
  • Conduct win / loss interviews and perform ongoing analysis

    • Cross-Functional Collaboration

  • Partner with product management to align roadmaps with customer needs and market opportunities.
  • Work closely with demand generation, content marketing, and digital teams to execute integrated campaigns.

    • Qualifications

  • Bachelor’s degree in Marketing, Business, or related field (MBA a plus).
  • 12+ years of experience in B2B product marketing, preferably in SaaS, data intelligence, risk, or compliance technology.
  • Strong understanding of enterprise buyer journeys and experience supporting complex B2B sales cycles.
  • Excellent communication, storytelling, and presentation skills.
  • Experience conducting market and competitive analysis.
  • Demonstrated ability to collaborate across teams and influence without direct authority.
  • Comfortable working in a fast-paced, growth-oriented environment.

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    Director Marketing • WorkFromHome, Boyacá, Colombia