(25 / 10 / 2025) Category Strategy Manager...

Hello, we are Haleon—a global leader in consumer health, shaped by those who join us. Together, we are transforming everyday health for billions of people, driving innovation and growth across our portfolio of trusted brands, including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum. Powered by a unique blend of deep human insight and cutting-edge science, we are building a company where we shape the future, take ownership, and co-create meaningful solutions in an environment of collaboration.

Overview

The Category Strategy Manager within Commercial Excellence is responsible for developing and optimizing category growth strategies across key LATAM markets. This role enhances Haleon’s positioning in the consumer health business by leveraging market insights, competitive intelligence, and shopper behavior analysis. The manager collaborates with teams across Marketing, Sales, Revenue Growth Management, and Trade Marketing to ensure Haleon’s brands align with market opportunities, customer needs, and shopper behaviors—maximizing profitability, revenue, and market share.

Responsibilities

• Define and implement category strategies, identify growth opportunities, and tailor initiatives for various sales channels (e-commerce, modern trade, pharmacy, traditional trade).
• Utilize data analytics and consumer research to evaluate category performance, track trends, and assess competitive benchmarks.
• Partner with trade marketing and sales teams to execute go-to-market strategies, define pricing / promotional guidelines, and drive best-in-class activations.
• Identify unmet consumer needs to support innovation and product launches while ensuring brand strategies align with category priorities.
• Act as the bridge between commercial and marketing, embed category strategies into business plans, and drive a data-driven decision-making culture. Lead a team of category specialists, foster collaboration, and develop best practices for strategic execution.

Qualifications

What we offer and apply

If you feel this is your next career step, apply by 11 / 06 / 2025!

Care to join us. Find out what life at Haleon is really like at www.haleon.com / careers /

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We strive to celebrate diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore what opportunities exist with our hiring team.

As you apply, we may ask you to share some personal information, which is entirely voluntary. This helps us consider a diverse pool of qualified candidates and understand how well we are doing against our inclusion and diversity ambitions. Rest assured, Hiring Managers do not have access to this information and we will treat it confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity / expression, age, disability, genetic information, military service, covered / protected veteran status or any other federal, state or local protected class.

Accommodation Requests

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We’ll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.

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