Product Marketing Director

Overview

Enformion is a dynamic and innovative data and analytics company that assists digital marketplaces in fraud prevention, risk management, seamless user onboarding, and fostering trust between shoppers and merchants. Our AI-powered solutions leverage extensive data intelligence and advanced behavioral analysis, enabling continuous monitoring for emerging risk indicators.

The Product Marketing Director will play a critical role in defining how Enformion’s solutions are positioned and brought to market. This role requires a strategic thinker who is execution-driven, with experience in B2B technology or data platforms. You will develop product positioning, messaging, and go-to-market strategies that differentiate Enformion’s offerings, support revenue growth, and align with customer needs.

Employees must have their primary residence in one of the following states : Arkansas, California, Colorado, Florida, Georgia, Idaho, Illinois, Iowa, Maryland, Massachusetts, Minnesota, Missouri, Nevada, New Jersey, New York, Ohio, Oregon, Tennessee, Texas, Virginia, Washington, Wisconsin.

Salary : $150k-$180k

Responsibilities

• Positioning & Messaging : Develop clear and compelling product positioning, messaging, and value propositions tailored to target audiences and verticals.
• Translate complex technical capabilities into customer-focused narratives that highlight benefits and ROI.
• Develop buyer personas within the industries we serve

Go-to-Market Strategy

Market Intelligence & Competitive Insights

Sales Enablement

Cross-Functional Collaboration

Qualifications

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