Head of Retail

Overview

Your mission

You will lead the global operations of our stores, ensuring that each point of sale reflects the essence of Flabelus : excellence, profitability, and a unique brand experience. You will be responsible for defining the strategy, overseeing its execution, and ensuring that our teams work in alignment with our values and business objectives.

Your responsibilities :

• Define and implement the global retail strategy, balancing profitability with brand experience.
• Lead the operation of physical stores, ensuring high service standards, flawless visual merchandising, and achievement of sales targets.
• Collaborate with Management in tracking store KPIs to ensure objectives are met according to the planned opening roadmap.
• Work closely with the Operations, Communications, E-Commerce, Expansion, People, and Finance teams to ensure a consistent and memorable omnichannel experience.
• Identify the needs of retail teams and oversee training programs aligned with the brand's values.
• Analyze store performance through KPIs (sales, traffic, conversion, average ticket, profitability) and define strategic improvement actions.
• Implement management tools and processes that enhance operational efficiency.
• Ensure the correct representation of the Flabelus identity at all physical touchpoints.
• Define and drive a distinctive Customer Experience strategy that remains true to our core values.
• Stay up to date with trends, technologies, and best practices in retail.

Note : Based on the original content, the emphasis is on leadership of global store operations and strategic alignment with brand values.

Qualifications

Your profile

Benefits

About Us

At Flabelus, we don\'t just design shoes — we tell stories.

Inspired by literary characters, our mission is to create a universe where fashion, creativity, and sustainability come together. Every pair of Flabelus shoes is crafted with purpose : to dress with elegance, comfort, and consciousness, adding magic and color to everyday life.

We\'re looking for people who are passionate about fashion, attentive to detail, and committed to delivering exceptional service — true brand ambassadors ready to bring the Flabelus world to life.

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