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Vice President – Head of Digital Strategy

The Vice President – Head of Digital Strategy will define and execute the company’s end-to-end digital vision. As a member of the executive leadership team, this role leads the transformation toward a digital-first telecom operator, driving customer acquisition, engagement, and retention through innovative digital strategies. This position requires a visionary leader with a proven track record in building digital growth engines, reducing customer acquisition costs (CAC), and delivering sustainable value through data-driven decision making.

Responsibilities

• Define and drive the company’s digital strategy and roadmap across channels and products.
• Lead digital transformation initiatives at scale to improve growth, efficiency, and customer experience.
• Develop and optimize digital marketing funnels, lifecycle management, and CAC reduction.
• Leverage data, analytics, AI, marketing automation, and CRM to inform decision making and measure impact.
• Partner with executive leadership to align digital initiatives with business goals; communicate progress to shareholders, boards, or investors as needed.

Qualifications and Experience

Leadership Competencies

Seniority level

Employment type

Industries

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