Digital Instrumentation Analyst

Formamos parte de una organización dinámica y flexible con gran capacidad de adaptación y compromiso. Valoramos las competencias, habilidades, experiencia y potencial de las personas, así como sus cualidades personales, aplicando dichos valores tanto a nuestro trato con los clientes como entre nosotros.

Role Summary : Support the setup, testing, and validation of digital tracking and market data sources that power marketing and business performance reporting. The Digital Instrumentation Analyst ensures data from pixels, tags, and external feeds is collected accurately and consistently across web and app environments.

Key Responsibilities :

Tracking & Tag Management

• Assist in implementing and testing tags using Google Tag Manager (GTM) or similar tools.
• Validate custom events, UTMs, and conversion pixels for advertising and analytics platforms (Google Ads, Meta, TikTok, etc.).
• Troubleshoot basic issues using browser developer tools and tag debugging extensions.
• Support efforts to maintain consistent tracking across domains and campaigns.

Data Quality & Validation

Reporting & Documentation

Collaboration & Learning

Core Skills