Merchant and Category Strategy Analyst (25 / 09 / 2025)...

Overview

DiDi Bogota, D.C., Capital District, Colombia

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About the company

DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future. For more information, please visit : www.didiglobal.com / news

About the role

The Merchant and Category Strategy Analyst role offers a unique opportunity to drive growth in one of the fastest-growing companies, specifically in an exciting & booming new business line. This data-driven position requires a blend of analytical thinking and interpersonal skills to effectively manage category strategy and seasonality consumption moments with our merchant base.

Responsibilities

• Engagement of merchants to our platform as well as the growth of their online performance, via a combination of online and offline strategies in terms of promotions and seasonalities.
• Building deep data insights and understanding of our existing merchants in the local culture, in order to build your own growth-oriented methodologies and initiatives.
• Using data to understand merchant and category performance, and identify areas for improvement as we grow our business, in terms of category placement, seasonal selection and joint promotions.

Qualifications

Why you / 'll love working at DiDi

We create user value. We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant and efficient.

We are data-driven. We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.

Win-win Collaboration. Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone / 's best interest at heart, we communicate with candor and execute with excellence in all we do.

We believe in integrity. Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.

Growth. We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.

Diversity and Inclusion. Diversity is one of our biggest strengths. Our differences are what make us distinct. We respect each other and believe in equal opportunities for all.

Equal Opportunity

We are committed to building inclusive and diverse teams and a workplace that is free from discrimination and harassment. Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on gender, age, sexual orientation, nationality, marital status, pregnancy / maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.

Details

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Bogota, D.C., Capital District, Colombia

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