UGC & Influencer Marketing Manager

YAMU Media is looking for a UGC & Influencer Marketing Manager to join our team. This role is open to candidates worldwide, onshore and offshore. Please see our job description below and follow the application instructions if interested.

Job title: UGC & Influencer Marketing Manager

Job Overview

YAMU Media is looking for a UGC & Influencer Marketing Manager to own and scale our User Generated Content function across multiple client accounts.

This is not a coordinator role. You are the person who builds a complete creator ecosystem from scratch, develops UGC strategy per client, manages creator relationships at scale, and drives performance through content that actually converts. You will work closely with account managers and paid media strategists to ensure UGC is aligned with broader campaign strategy and delivering measurable results.

You will use modern outreach tools and technology to recruit creators at volume without sacrificing quality. You own the pipeline end to end — from first outreach to whitelisting and usage rights — and you measure your success by what the content does in the ads, not by how many creators you signed.

As the function grows, you will define the processes, workflows, and standards that a future UGC team will be built on.

Key Responsibilities

• Own the complete creator and influencer pipeline across multiple client accounts — recruiting creators, micro-influencers, and influencers independently

• Use modern outreach tools and technology to source and recruit creators at scale, building pipelines faster than manual methods allow

• Negotiate partnerships, manage contracts, handle usage rights, and manage whitelisting across all active creator relationships

• Write creative briefs and distribute scripts and brand assets to creators — giving enough direction without killing authenticity

• Manage campaign execution end to end: briefing, content review, feedback, revisions, and approval

• Join internal marketing strategy calls and sync regularly with account managers and paid media strategists to ensure UGC creative is aligned with what is running in paid channels

• Track performance at the asset level: ad spend per video, attributed revenue, and ROAS — not just views and engagement

• Use performance data to inform creator selection, brief direction, and content strategy across each account

• Identify which clients are the right fit for UGC investment and make recommendations based on data

• Build and maintain an organized creator database that someone else could pick up and use without losing context

• Document processes and workflows with the assumption that a team will eventually be built on top of them

Requirements

• Minimum 2 years managing UGC programs, with at least one example of building a program from scratch

• Has sourced, negotiated, and contracted creators independently without a talent agency

• Has written UGC briefs that were used in paid media ads — briefs will be reviewed as part of the hiring process

• Active experience with Meta Ads Manager — can read ad performance data and connect it back to specific creatives

• Has used Meta Creator Marketplace for sourcing

• Familiar with UGC platforms such as Trybe, Billo, Insense, #paid, or Archive

• Has used modern outreach tools and technology to recruit creators at scale

• Can report on UGC performance using actual metrics: ad spend per video, attributed revenue, ROAS — not just views and engagement

• Has worked across at least 4 client accounts simultaneously in an agency or freelance setting

• Has worked at a company under 50 people — startup or small agency experience required

• Strong written English — briefs, creator outreach, and client updates will be reviewed as part of the hiring process

Bonus Skills:

• Experience managing whitelisting campaigns and usage rights across platforms

• Familiarity with SMS or email integration for creator outreach at scale

• Experience briefing creators for performance-first content on TikTok and Instagram Reels

• Basic video editing or content review skills to give specific, actionable feedback to creators

Your Attributes

You have built things from scratch in environments where nobody handed you a process. You figured it out, documented it, and made it repeatable. When something is unclear, you do not wait for direction, you make a decision, communicate it, and adjust if needed.

You think about UGC the way a performance marketer does. You do not measure success by how many creators you signed or how much content you produced. You measure it by what the content did in the ads. You know which hooks are working, why a video with 200K views might still be a poor performer for a brand, and how to brief a creator differently when ROAS is not hitting.

You treat creators like partners, not vendors. You respond quickly, give clear feedback, and follow through on what you say you will do. You understand that a creator who had a good experience with you will prioritize your briefs over someone paying them more. You also know when a creator relationship is not working and you end it cleanly.

You are comfortable being the only person in the room who understands UGC. You can explain performance data to a client, walk a paid media strategist through why a certain creative angle is worth testing, and push back on an account manager when the timeline is not realistic.

You are already thinking about what this function looks like with three people in it, even though right now it is just you. You build with that in mind, your processes are documented, your creator database is organized, your reporting is clean enough that someone else could pick it up tomorrow.

We Offer You

Salary: Negotiable depending on experience. With a three-month trial period. Salaries at YAMU are are periodically reviewed and increased based on performance and market conditions.

This role has a clear path toward leading a UGC department as the function scales

You will work directly at a remote-first company that moves fast and values doing things right.

This is a role where you will see the full picture of how a high-performance team gets built, and your work will have a direct impact on the quality of every team we grow.

Become part of a team of smart, open-minded people with individual qualities

You’ll be a part of a rapidly growing company, with plentiful opportunities to grow into leadership roles. And you’ll face a steep learning curve & daily data science, technological, and business challenges.

Work-Life Balance:We understand the importance of balancing work with personal life and offer supportive, flexible work arrangements to help you maintain a healthy work-life balance.

Yamu Media provides a start-up environment and culture; fast-paced and agile with quick decision-making. It’s an honest and open environment where team members at all levels can make a difference and have a say.

We believe in life-long learning and supporting the development of our team. We are committed to internal promotions, offering clear pathways for advancements as your skills are developed and experience is gained.

About YAMU

YAMU Media is a US-based demand-generation agency. We work with B2B SaaS companies, ecommerce brands, and local businesses from $1M to $20M ARR. Our services include paid media, SEO, CRO, email marketing, and web development. We are fully remote and operate on EST hours.