Senior Manager Digital Commerce Innovation

SENIOR MANAGER DIGITAL COMMERCE INNOVATION

Purpose & Overall Relevance for the Organization:

At adidas, we have a very clear mission: “to be the best sports brand in the world”; and a very passionate purpose: “Through sport, we have the power to change lives.” These guiding principles shape how we operate as a company, how we collaborate with our partners, how we create our products, and how we connect with our consumers. Our values represent essential behaviors, reflecting a winning mindset we strive to see in every team member.

The Senior Manager Digital Commerce Innovation shapes, enhances, and accelerates new and existing digital business models across Latin America, including social commerce, WhatsApp sales, agentic commerce, conversational commerce, and other future commerce opportunities. The role translates consumer needs, market trends, and business opportunities into clear strategies, commercial models, and execution plans that can be delivered cross-functionally.

The role requires strong business acumen, P&L understanding, consumer-first thinking, and project leadership to define business models across product, pricing, promotion, and placement while balancing consumer impact, operational feasibility, technical complexity, and speed to market.

Key Responsibilities:

Business Model Strategy & Innovation

• Define the strategic roadmap for new digital commerce business models in Latin America, prioritizing opportunities based on consumer relevance, revenue potential, scalability, and business impact.
• Design clear business models across product, pricing, promotion, placement, operational requirements, success KPIs.
• Build business cases with P&L logic, investment needs, expected impact, risks, dependencies, and recommendations for decision-making.
• Leverage data, AI, and automation (algorithmic targeting, recommendation engines, AI-driven personalization) to scale business models, rather than handing strategy off to technical teams to solve alone.

Consumer Experience & Omnichannel Design

• Define consumer-first journeys that make interaction with adidas simple, relevant, frictionless, and consistent across digital and omnichannel touchpoints.
• Translate consumer pain points and market opportunities into actionable business requirements and cross-functional improvement plans.
• Balance consumer value, commercial ambition, operational complexity, technical feasibility, and speed to market when shaping solutions.

Execution & Project Leadership

• Convert ideas into structured execution plans with clear scope, owners, timelines, milestones, dependencies, risks, KPIs, and decision points.
• Lead cross-functional delivery from concept to launch with business, digital, technology, finance, operations, and market teams, ensuring initiatives are executed on time and in full.

• Track post-launch performance, identify optimization opportunities, and recommend whether initiatives should scale, evolve, or pivot.

Stakeholder Management & Communication

• Act as a strategic connector between business, digital, technology, finance, operations, brand, CRM, analytics, and market teams.
• Prepare and deliver clear, simplified presentations for different audiences, from senior leaders to project teams and junior resources.
• Influence stakeholders without relying only on direct authority, creating alignment around priorities, trade-offs, decisions, and execution needs.

Key Relationships:

• Digital / eCommerce leadership and market teams
• Technology, data, analytics, and automation partners
• Finance, operations, supply chain, and commercial teams
• Brand, CRM, consumer experience, and omnichannel teams
• Global, regional, and local stakeholders supporting digital commerce innovation

Knowledge, Skills and Leadership Abilities:

Role-specific knowledge and skills:

• Experience in digital commerce, eCommerce, marketplace, social commerce, omnichannel, business model innovation, commercial strategy, or related digital/business functions.
• Strong understanding of P&L management, commercial KPIs, business case development, and the 4Ps of business model design.
• Strong consumer-first mindset, with ability to design frictionless omnichannel experiences and translate insights into business action.
• Proven project management capability, including roadmap planning, stakeholder alignment, prioritization, timeline ownership, and execution follow-up.
• Ability to brief business requirements clearly to technical teams and mediate trade-offs between consumer value, complexity, cost, and speed.
• Strong presentation and storytelling skills, with ability to simplify complex concepts for senior leaders, technical teams, and operational audiences.
• Structured, curious, collaborative, and comfortable working in a fast-moving regional environment with local, regional, and global stakeholders.

Leadership expectations: This role is expected to connect strategy with execution, influence cross-functional teams, manage complex initiatives, and translate emerging business opportunities into scalable digital commerce models that strengthen consumer experience and business performance across adidas Latin America. In doing so, the role embodies the adidas leadership framework by driving business excellence, empowering and developing teams, fostering innovation, and delivering sustainable results through collaboration, accountability, and continuous growth.

Requisite Education and Experience / Minimum Qualifications:

• University degree in Business Administration, Marketing, Digital, Engineering, Economics, or related fields.
• Relevant experience in digital commerce, eCommerce, marketplace, social commerce, omnichannel, business model innovation, commercial strategy, or related digital/business functions.
• Advanced English required to collaborate with global stakeholders; Spanish and/or Portuguese is a plus.