Tidal is a Direct Placement Agency that helps job seekers find job opportunities for real growth. We work with stable responsible businesses that are experienced in remote hiring and are excited to welcome international team members. Tidal is owned and operated by consumer brand owners and operators. We have experience in offshore team-building and aim to help businesses leverage global talent.
About This Role:
We are hiring a Senior Creative Strategist for a growing eCommerce consumer products brand to lead direct-response creative strategy turn customer insights and performance data into high-converting ad concepts and guide the creative team in producing campaigns that drive profitable growth. This role offers a clear path toward broader marketing leadership and potentially a future CMO position.
Key Responsibilities:
Own the direct-response creative strategy for Meta and other paid advertising channels.
Research customers reviews competitors market trends buying behavior and overlooked product or audience insights.
Develop campaign angles hooks offers scripts concepts storyboards and clear creative briefs.
Build and manage the creative testing roadmap production priorities and follow-up iterations.
Use Meta Ads Manager and creative analytics tools to evaluate CTR hook rate CPA ROAS conversion rate and other performance metrics.
Translate campaign data into creative decisions identify winning ads and develop new concepts or variations.
Guide designers editors content creators media buyers and external partners throughout the creative process.
Use Claude and other AI tools for research ideation scripting analysis and workflow improvement.
Improve creative workflows reporting systems templates and quality standards.
Support brand positioning customer acquisition campaign planning and long-term marketing strategy.
Software/Platforms/Tools:
Meta Ads Manager
Meta Ads Library
Claude and other AI tools
Motion Foreplay or similar creative analytics tools
Figma or Canva
Google Sheets or Microsoft Excel
Shopify
Google Analytics
Project management and communication tools
Qualifications:
At least 6 years of experience in creative strategy performance creative growth marketing direct-response marketing copywriting or a similar role.
Proven success developing paid social campaigns for eCommerce or DTC brands supported by a strong portfolio or case studies with measurable results.
Strong knowledge of direct-response marketing copywriting Meta advertising customer psychology and conversion-focused messaging.
Proficiency in Meta Ads Manager and the ability to use performance metrics to guide creative decisions.
Experience turning customer research competitor insights and campaign data into campaign angles hooks scripts offers concepts and creative briefs.
Proficiency in Claude and other AI tools with a proactive approach to finding new ways to improve the quality and efficiency of creative work.
Experience leading or directing designers editors content creators media buyers or external partners.
Strong communication skills and confidence working directly with founders and senior leaders.
Strategic commercially minded organized accountable and attentive to detail.
Proactive committed and proud of delivering high-quality work beyond the minimum requirements.
Shift Schedule:
Monday to Friday with required overlap during US business hours for meetings creative reviews campaign planning and project updates. Exact working hours and the required amount of overlap will be agreed upon directly between the contractor and the client.
Employment Type : Full Time
Experience: years
Vacancy: 1
COL Senior Creative Strategist • Bogotá, Distrito Capital, Colombia
We’re hiring a hands-on Paid Media Specialist who can own Meta Ads for eCommerce accounts end-to-end.This is a performance role (not a CMO/manager role): you’ll be in-platform daily, launching and ... Mostrar más
Our client is a fast-growing performance marketing agency specializing in mission-driven organizations across higher education and nonprofit sectors.Since launching in 2020, the agency has built a ... Mostrar más
Are you ready to take the spotlight in one of Latin Americas most vibrant and growing capitals? We are looking for a Spanishspeaking Games Presenter to join our livestudio team in Bogotá, deliverin... Mostrar más
Our client is a Meta advertising agency built around paid growth for e-commerce and personal brands, including some built around well known public figures.The team has grown from around 10 to 20 pe... Mostrar más
Are you ready to lead impactful projects and grow your career in Bogotá - a vibrant city where innovation, culture, and opportunity meet? We are looking for a dedicated Project Manager to join a dy... Mostrar más
Join our growing remote team as a.Remote Vacation Planning Consultant.In this role, you'll help clients plan unforgettable vacations, cruises, all-inclusive resorts, Disney destinations, and intern... Mostrar más
Sé el/la próxim@ AI Specialist.Te invitamos a construir, junto a nosotros, el core bancario que mueve miles de de dólares cada segundo por todo el mundo.En Global66, tu trabajo tiene un impacto dir... Mostrar más
Are you ready to lead a vital support team in a dynamic live-casino studio and build your career in Bogotá, a city full of culture, growth, and opportunity? We are seeking a proactive and organized... Mostrar más
Remote (Priority Regions: South Africa, Latin America, & Europe).While we are a work-from-anywhere global team, customer-facing roles strictly operate during.Professional-level English proficiency ... Mostrar más
Are you ready to take a leadership role in equipment and operations management while living in Bogotá, a city full of energy, opportunity, and vibrant culture? We are seeking an experienced Senior ... Mostrar más
Clipping & Short Form Content Editor.TikTok, Reels y YouTube Shorts.No buscamos únicamente a alguien que edite videos.Queremos una persona obsesionada con la retención, el ritmo y la viralidad del ... Mostrar más
Prometeo Talent is a recruitment firm specialized in connecting top talent with leading companies across the Americas and Europe.We are currently partnering with a fast-growing U.We are looking for... Mostrar más
Are you a dynamic leader with a passion for live gaming operations and team success? Take the next step in your career by joining our live studio in.Youll manage shift operations, mentor a high-per... Mostrar más
Strategic Account Executive (AE).Colombia, orientado/a al alto rendimiento y al cierre de negociaciones complejas en el sector corporativo y educativo.En este rol de alta responsabilidad, no serás ... Mostrar más
Únete a una compañía colombiana referente en la industria textil y de moda, reconocida por su trayectoria, capacidad de innovación y desarrollo de soluciones de vestuario con fuerte prese... Mostrar más
Are you ready to lead a talented livestudio team in one of Latin Americas most dynamic cities? Were looking for a Game Presenter Team Manager to join our growing livecasino operations in Bogotá a c... Mostrar más
Passionate about leading teams, designing cutting-edge architectures, and working with.AI, ML, Deep Learning, and GenAI.If you're an experienced technical leader with deep AI knowledge, this is you... Mostrar más
ONLY CURRENTLY REVIEWING APPLICATIONS FROM LATIN AMERICA***.About Tried and True Media (TNT Media).DTC brands, startups, and industry leaders.Facebook, Instagram, TikTok, YouTube, and beyond.As a F... Mostrar más
Buscamos un Editor Senior de YouTube con alto criterio audiovisual, dominio técnico avanzado y experiencia editando contenido educativo, videos de valor y podcasts para canales de alto rendimiento.... Mostrar más
As a Protocol Review Specialist, you'll conduct 20-minute consultative appointments with customers who've purchased our skin care and wellness products.Your mission? Guide them through personalized... Mostrar más
