Head of Marketplace Supply
About Addi
We are a leading financial platform building the future of payments shopping and bankinga world where consumers and merchants can transact effortlessly grow together and where we create abundance and generate pride in them. Today we serve over 2 million customers and partner with more than 20000 merchants making Addi Colombias fastest-growing marketplace.
We provide banking solutions (deposits payments unsecured credit) and commerce services (e-commerce marketing) using state-of-the-art technology bridging the financial gap for millions and redefining how people experience financial freedom. As the countrys leading Buy Now Pay Later provider we have secured regulatory approval to operate as a bank unlocking even greater opportunities for our the past year we have also achieved profitability reinforcing the strength of our business model and our ability to scale sustainably.
Our mission has earned the trust of world-class investors including Andreessen Horowitz Architect Capital GIC Goldman Sachs Greycroft Monashees Notable Capital Quona Capital Union Square Ventures Victory Park Capital and more who back our vision for the future. With their support we are not just growingwe are transforming Latin Americas financial ecosystem and shaping the next generation to shop pay and bank in Colombia.
But what truly sets us apart is how we build. We are a conscious company driven by deep experience in scaling technology services and products and we live by our values every day.
About the Role
This is where you come in. Below youll find what this role is all aboutthe impact youll drive the challenges youll tackle and what it takes to thrive at Addi. If youre ready to be part of something big keep reading.
Whats the mission youll drive
Build and scale the integrated financial engine that drives Addis banking operations. You will provide the definitive forward-looking view of capital liquidity and earnings to enable high-stakes decisions as we transform Latin Americas financial ecosystem into a more accessible and transparent landscape.
What you will do
Build Addis growth engine on both sides of GMV. Grow Active Sellers 150% and the Published base 2x while shifting the mix deeper into strategic categories and away from top-25 dependency growth that compounds not just adds up.
Win on value and trust. Get pricing and quality on high-impact listings to beat MeLi and Falabella head-on and cut merchant-driven order issues 30% across 80K monthly orders make the experience the reason customers repurchase.
Turn supply into a commercial asset. Own the commercial calendar against demand peaks convert programs like Fulfilled by Addi into direct revenue and give the base self-service tooling so it scales without scaling headcount.
Close the selection gap upstream of demand. Move brand coverage and category productivity from where they are today to where a best-in-class marketplace needs to be the constraint isnt demand its whats on the shelf.
What were looking for
Runs Selection as a System (distinctive for this role)
Has operated a marketplace selection function through an explicit cause-to-effect model (breadth then price and stock and fit then quality) managing the causal levels rather than reporting the outputs.
Builds and runs a decision-grade governance cadence (a daily input pulse a weekly review a monthly decision instance on inputs not outputs) holding the line that no build ships without a named commercial owner and a committed action.
Prices acquisition by merchant maturity value and mix (not publication counts) and manages concentration as a health metric.
Category and Brand Strategy
Built a data-driven category prioritization and brand-tiering method (crossing market size search and demand signal internal performance and momentum) and executed hunt-and-farm plans against it.
Reads a category by productivity (GMV per seller listings per seller) and activates existing catalogue instead of over-publishing.
Proven Senior Leadership and ownership in Marketplace/E-commerce Operations
Minimum of 8 years of progressive professional experience with at least 3-5 years in a senior leadership role owning the full supply side of a major E-commerce B2B Marketplace or high-growth Fintech platform
Demonstrated success in leading and professionalizing multi-disciplinary teams including acquisition account management and operations (matching the size and scope of the current team).
Track Record of Scaling a High-Quality Merchant Base
Possesses proven experience in scaling a merchant or partner base from a similar size (1600 sellers) to significantly higher volumes while protecting/improving quality and trust metrics (e.g. Repurchase Rate).
History of successfully implementing data-driven seller scoring or policy enforcement programs that demonstrably improved selection and pricing competitiveness (e.g. hitting targets like % of PB products with Pricing in Green Range).
Proven Track Record in Commercial Strategy & P&L Ownership
Designs and implements advanced pricing and policy mechanisms (e.g. re-structuring merchant pricing per category) that directly optimize Marketplace unit economics.
Successfully translates the supply base into a commercial asset driving profitable outcomes like the execution and monetization of the Seasonal Merchandising Merchant GTM.
Takes financial accountability for supply-side performance ensuring profitability while maintaining competitiveness.
Demonstrates Data-Driven Leadership and Accountability
Expertly utilizes complex data (Quality Pricing Repurchase Rate) to diagnose root causes prioritize actions and continuously upgrade merchant selection and performance.
Establishes and governs key measurement systems such as the Product Bible using metrics to strategically pivot the Merchant Acquisition and Success teams.
Holds teams accountable for quantifiable quality metrics like the % Product Quality Tickets and Repurchase Rate.
Possesses Strong Platform-Centric Product Thinking
Acts as a strategic partner to Product and Engineering effectively translating merchant operational needs into the roadmap for tools like the Seller Portal revamp.
Deeply understands how infrastructure investments such as the Vtex-mirroring Catalog Infrastructure and LLM-based enrichment drive scalability and improve the end-customer experience.
Ensures that tooling initiatives focus on maximizing seller self-service and data visibility.
Has Solid Expertise in Execution Speed and Agile Prioritization
Excels at mobilizing and managing multi-disciplinary teams (Acquisition Success Engineering Squad) to rapidly deliver high-impact complex initiatives (e.g. Catalog Build Pricing Re-structure).
Maintains a strong bias for action and an iterative agile mindset necessary to launch and professionalize programs like the Fulfilled by Addi GTM quickly.
Successfully manages competing priorities across the 7 Key Initiatives consistently hitting major deadlines.
Experienced in Talent Architecture and Professionalization
Rapidly scales and professionalizes the Merchant Success and Acquisition teams by establishing clear standards playbooks and continuous coaching structures.
Defines clear roles KPIs and training to enable the Merchant Success team to effectively manage high volume (80K monthly orders) and improve metrics like % of Orders with end-to-end visibility.
Fosters a high-performance results-driven culture of autonomy and ownership within the team.
Why join us
Work on a problem that truly matters We are redefining how people shop pay and bank in Colombia breaking down financial barriers and empowering millions. Your work will directly impact customers lives by creating more accessible seamless and fair financial services.
Be part of something big from the ground up This is your chance to help shape a company influencing everything from our technology and strategy to our culture and values. You wont just be an employeeyoull be an owner
Unparalleled growth opportunity The market were tackling is massive and were growing faster than almost any fintech lender at our stage. If youre looking for a high-impact role in a company thats scaling fast this is it.
Join a world-class team Work alongside top-tier talent from around the world in an environment where excellence ownership and collaboration are at the core of everything we do. We care deeply about what we build and how we build itand we want you to be a part of it.
Competitive compensation & meaningful ownership We believe in rewarding our talent. Youll receive a generous salary equity in the company and benefits that go beyond the basics to support your growth.
How the hiring process looks like
We believe in a fast transparent and engaging hiring experience that allows both you and us to determine if theres a great fit. Heres what our process looks like:
Step 1: People Interview (30 min)
A conversation with a recruiter to get to know you your experience and what youre looking for. Well also share more about Addi our culture and the role.Step 2: Initial Interview (60 min)
A more in-depth conversation with our Accounting manager where we explore your skills experience and problem-solving approach. We want to understand how you think and work.Step 3: Case Study (3-5 Days)
You may receive a real-world challenge or case study to complete. This is a chance to showcase your expertise and how you approach key problems relevant to the role.Step 4: Co-Founder Interview
If theres a strong match youll have a final conversation with our Founder to align on expectations cultural fit and ensure mutual excitement. From there well move quickly to an offer and discuss next steps.
We value efficiency and respect for your time so we aim to complete the process as quickly as possible. Our goal is to make this experience insightful and exciting for you just as much as it is for us. Regardless of the outcome we are committed to always providing feedback ensuring that you walk away with valuable insights from your experience with us.
Required Experience:
Director
Employment Type : Full-Time
Experience: years
Vacancy: 1