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Job Description
OBJECTIVES/PURPOSE:
The role of Account LeadOncologygenerates demand and positioning offranchiseproducts in their territory considering the unmet needs of each HCPs (Health Care Professionals) and generatingbehavioralchanges to achieve the goals andsalesobjectives set by the Franchise.The position reports to Sales LeadSpecialty Care.
ACCOUNTABILITIES:
Implementation of the brand strategy in key stakeholders (haematologist Oncologists).
Segmentation and targeting of the KOLs and institutions.
Implement the digital tactics withfullyunderstanding of the omnichannel strategy.
Develop the commercial strategy of theOncoclients in charge.
Continoustraining in clinical trials and new advances.
Design and implement the account plans focusing onincreasethe performance of the zone.
Achieve objective sales for Oncology brands.
Teamwork with access and KAMs to ensure compliance of the route to purchase.
Coordination of educational activities aimedtomultidisciplinary teams (nurses Pharmacists).
Achieve the performance objectives established by the KPIs of the Franchise guaranteeing the coverage of HCPs and the appropriate frequency according to the segmentation.
Create awareness and loyalty identifying new patients through visits to HCPs and promotional messages.
Apply sales techniques offered by the company report and follow-up of visits in CRM.
Proactively participate in all the activities defined according to the position and role within the framework of the SG-SST Occupational Health and Safety Management System in pursuit of health and safety care thus achieving compliance with the defined in the Companys policy in this matter.
CORE ELEMENTS RELATED TO THIS ROLE:
Account Management & Sales Execution
Oncology Expertise & Competitive Knowledge
KOL & Stakeholder Engagement
Omnichannel Customer Strategy
Cross-functional Collaboration
Performance & KPI Delivery
DIMENSIONS AND ASPECTS:
Demonstrates strong commercial expertise in Oncology with solid understanding of the treatment landscape clinical data and competitive environment.
Applies knowledge of the Colombian healthcare system including access pathways and stakeholder dynamics to drive effective account strategies.
Leverages omnichannel approaches and CRM tools to optimize customer engagement and execution.
Translates brand strategy into actionable sales initiatives ensuring alignment with business objectives and customer needs.
Demonstrates leadership through strong ownership of assigned accounts driving performanceand executionexcellence.
Influences key stakeholders including oncologists hematologists and multidisciplinary teams without direct authority.
Collaborateseffectively with cross-functional teams (Access KAM Medical) to ensure alignment and maximize impact.
Acts as a role model in customer engagement accountability compliance approach and continuous development.
Operates with a high level of autonomy in managing territory and accounts prioritizing activities to achieve demand targets.
Makes decisions of moderate complexity related to segmentation targeting and execution of account plans.
Uses data insights and performance metrics (KPIs) to guide decision-making and optimize results.
Exercises judgment in aligning commercial opportunities with compliance requirements and business strategy.
Maintains strong engagement with healthcare professionals including oncologists hematologists nurses and pharmacists.
Buildsandsustainsrelationships with key accounts institutions and KOLs.
Works closely with internal stakeholders such as Medical Market Access and KAMs(Institutional Account Leads)to ensure a coordinated customer approach.
Influences stakeholders through tailored communication scientific knowledge and value-driven engagement.
Appliesinnovative approaches to customer engagement leveraging digital and omnichannel strategies.
Continuously seeks opportunities to improve account performance and patient identification.
Adaptsstrategies based on market dynamics customer insights and competitive intelligence.
Balances innovation with compliance ensuring all activities adhere to regulatory and company standards.
Operates in a highly competitive and regulated Oncology environment managing complex stakeholder networks.
Balances commercial objectives with scientific knowledge access challenges and institutional dynamics.
Manages multiple accounts with varying needs requiring prioritization and strategic focus.
Navigates internal matrix structures and external healthcare system complexities.
EDUCATION BEHAVIOURAL COMPETENCIES AND SKILLS:
Profesionaldegree.
At least 3 years of experience in Oncology.
Experience in sales responsibilities.
Understanding of Colombian health care system.
Fully understanding of the clinical trials.
Knowledge of the competitors.
Segmentation of KOLs according tobelievesandbehaviours.
Strong performance mindset setting ambitious goals and delivering results with a patientfirst focus;
Drives accountability taking ownership of outcomes and delivering on commitments;
Communicates clearly and assertively influencing stakeholders and embracing diverse perspectives;
Ability to continuously train in clinical studies and new advances;
Buildstrust and strong crossfunctional collaboration to drive collective success;
Excellent communication & strong interpersonal relationships;
Applies analytical thinking and problemsolving to identify opportunities and address challenges;
Acts with agility and discipline prioritizing effectively and executing with rigor;
Committed tofostera diversity equity and inclusive environment;
Demonstrates continuous learning and keeps up to date with clinical and market developments;
Maintains focus ensuring consistent followup and performance tracking;
Locations
Bogota Colombia
Worker Type
Employee
Worker Sub-Type
Regular
Time Type
Full time
Employment Type : Full-Time
Experience: years
Vacancy: 1