About the job Brand Marketing Manager - LATAM Role Profile: Position Title: Brand Marketing Manager Reporting To: Group Head of Brand and Communications Department: Brand and Communications Location: HQ- Colombia (LATAM) Role Purpose: The Brand Marketing Manager ensures the brand becomes seen, known, and trusted across the LATAM Market. You will lead local brand positioning and execute impactful marketing initiatives across retail, community, and media touchpoints building the credibility and relevance needed to support steady adoption today and expansion tomorrow. You are the local voice of the brand, shaping how we show up and ensuring we always show up well. Responsibilities Brand Positioning and Marketing Insight Localise brand messaging and customer value propositions, ensuring cultural relevance and resonance Champion deep market intelligence and consumer insights on customer perceptions, cultural nuances, barriers, and motivations Brand Visibility & Consistency Expansion of brand presence across priority touchpoints; compliance with brand guidelines Monitor competitive activity in device financing, telco, and mass‑market tech. Brand Marketing & Customer Experience Translate strategy into on‑ground presence: retail branding, activations, sponsorships Ensure brand consistency and quality across customer touchpoints Inform placement and timing of marketing activities based on customer movement and demand moments Influencer, Partnerships & Community Marketing Build relationships with trusted creators and community partners Drive campaigns that positively influence perception of financing and unlock word‑of‑mouth growth Expand reach through grassroots channels and cultural networks Media & Communications Execution Manage local PR activities, product storytelling, and interview coordination Secure earned visibility in tech, finance, and entrepreneurship media Reinforce the company’s role in enabling digital inclusion and financial access Tailor Group campaigns for local rollout and perception & credibility Increase brand recognition, positive sentiment, and trust indicators Activation Outcomes: Delivery of impactful retail/community activations with clear engagement results Media & Influencer ROI: Volume & quality of earned coverage and creator impact across campaigns Strategic Insight & Influence: amplify, specifically adapting content and channels for Spanish and support channel performance through insight sharing and engagement tracking Ensure messaging clarity around financing terms and benefits Internal Alignment & Strategic Advocacy Represent the brand voice in the broader Latin America leadership forums Provide feedback and recommendations that shape GTM and experience decisions Align cross‑functional teams around strong brand presence and customer‑centricity Regular, actionable local insights adopted into decision‑making Operational Excellence: On‑time, on‑budget delivery with continuous improvement Working Relationships Internal: Directly accountable to Head of Brand and Communications; work and collaborate with cross‑functional teams including Head of Growth. External: Partners. Qualifications 6+ years' experience in brand marketing, experiential activations, and/or communications, with at least 3-5 years focused on the Latin American market. Deep understanding of Southern African consumer culture and behaviors (nice to have). Skilled in driving brand presence for mass‑market products. Able to influence without authority and collaborate across business functions. Hands‑on executor with a strategic mindset and strong project ownership. Experience in telecom, device financing, fintech, or youth‑centric consumer brands in the Latin American market is a strong advantage. Fluent in Spanish and English (written and spoken) is mandatory. #J-18808-Ljbffr
Brand Marketing Manager - LATAM • Bogotá, Bogota D.C., Colombia
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