Senior Digital Marketing Analyst

Talent Delivery Lead @Intellias | Global recruitment (USA & LATAM hiring) At Intellias , we're always on the lookout for exceptional talent to join our team in Colombia. Over 20 years of market experience, Intellias brings together technologists, creators and innovators in Europe, North and Latin America, and the Middle East. Join our international team and take the mission to solve the advanced tech challenges of tomorrow! If you're enthusiastic about contributing your skills and experience to our organization, we invite you to submit your CV for this position. What we offer you in Colombia Indefinite contract with Intellias Colombia SAS, payment in COP Health, life, funerary and pet insurance for the employee Workation up to 90 days outside Colombia Training and certifications 100% work from home + internet subsidy 100% English environment Requirements: 7+ years of experience in digital marketing analytics, with a focus on strategic analysis and insights Advanced proficiency in analytics tools including Google Analytics (GA4), Google Tag Manager, and data visualization platforms (e.g., Looker Studio, Qlik, Tableau) Extensive experience with digital marketing platforms across Social Media, Google Ads, Display, and Programmatic advertising Strong background in working with data platforms, lakes, and warehouses (e.g., SnapLogic, Funnel.io, SuperMetrics, Amazon Redshift, BigQuery, Salesforce, Datorama) Proven track record of translating complex data into actionable marketing strategies Bachelor's degree in Marketing, Data Science, or a related field; Master's degree preferred Excellent communication and presentation skills in English, with the ability to convey technical concepts to non-technical audiences Strong project management, organizational, and interpersonal skills Experience in scoping, managing, and implementing advanced digital marketing analytics projects, particularly in marketing mix optimization and digital media performance optimization Solid understanding of how data & analytics can drive business impact, with good intuition around advanced analytics and modeling techniques Ability to tell compelling stories using analytics outputs and data from various sources, linking insights to potential business impact Will be a plus: Experience in global or multi-market digital marketing analytics Advanced knowledge of statistical analysis and predictive modeling techniques Proficiency in programming languages such as R or Python for data analysis Experience with marketing automation platforms and CRM systems Responsibilities: Strategic Analytics Leadership: Develop and implement Global Digital Marketing Analytics & Data Strategy & Roadmap Identify and capitalize on emerging digital marketing trends and technologies Provide strategic insights to inform and enhance global digital marketing initiatives Engage with regional business owners and global Centers of Excellence to identify, scope, and define advanced analytics use cases Advanced Data Analysis and Visualization: Conduct in-depth analysis of customer behavior, marketing performance, and web analytics Create sophisticated dashboards and data visualizations to communicate complex insights Develop and optimize attribution models to accurately measure campaign effectiveness Create campaign and website performance reports Campaign Optimization and Performance Measurement: Design and implement robust measurement strategies for digital campaigns and web properties, including tag management Lead A/B testing initiatives and provide data-driven recommendations for optimization Review and test campaigns, analyzing key metrics to identify opportunities for performance improvement Cross-functional Collaboration and Communication: Present analytical findings and strategic recommendations to colleagues, senior managers, and clients Lead global initiatives to educate business teams in interpreting and using analytics Identify data/system challenges and requirements to improve speed to insight and action Technical Leadership and Innovation: Spearhead the adoption and integration of advanced analytics tools and methodologies Lead the transition to and full utilization of GA4 and other next-generation analytics platforms Explore and implement machine learning and AI applications in marketing analytics #J-18808-Ljbffr