Paid Media & Growth Marketing Specialist - (HR70314)

POSITION: Paid Media & Growth Marketing Specialist Location: Remote (LATAM) Schedule: Monday to Friday, 8:30 AM – 4:30 PM (CST) Compensation: 2300 USD/month Note: Independent contractor position WE'RE LOOKING FOR SOMEONE WHO HAS: * Paid Media & Lead Generation Manage and optimize paid advertising campaigns across Google Ads, Facebook, and Instagram. * Launch, test, monitor, and improve campaigns independently. * Track key performance metrics including CPL, CTR, CPC, CAC, ROAS, and overall ROI. * Identify underperforming campaigns and take action to improve results. * Look for opportunities to improve lead quality, campaign efficiency, and overall performance. * Support lead generation efforts for the company’s luxury residential construction business. * Growth & Marketing Execution Take ownership of marketing performance and proactively identify growth opportunities. * Use campaign data and business results to guide marketing decisions. * Coordinate with SEO team members on local SEO and content initiatives. * Support funnel optimization and other initiatives that can improve lead generation. * Assist with offline marketing initiatives such as direct mail, signage, referral campaigns, branded collateral, and events. * Work with the onshore team to make sure marketing initiatives are executed on time. * Ownership & Continuous Improvement Look for ways to improve marketing performance without waiting for direction. * Take initiative when something is not working and figure out what needs to change. * Research, test, and implement new ideas that can contribute to growth. * Manage multiple priorities while maintaining a strong focus on results. If you meet these requirements, we'd love to receive your application.