User Growth Sr. Analyst

Role Responsibilities

• Designing and executing user growth campaigns across online and offline channels combining acquisition and engagement strategies to drive sustainable growth


• Deep-diving into traffic and user behavior data to identify opportunities optimize traffic strategies and guide users through the most effective end-to-end journey.


• Building trackers dashboards and performance reports to monitor key results evaluate strategy performance and turn data into actionable insights.


• Identifying new growth opportunities and taking ownership of strategic projects including platform pricing and promotional strategies to accelerate growth while maintaining long-term sustainability.

Role Qualifications

• 3 years of experience preferably within online Grocery Food Delivery e-commerce marketplaces or other fast-paced digital businesses.


• Previous operational and analytical experience in data analytics consulting marketing growth operations management or the tech industry.


• Strong data-driven and analytical thinking with hands-on experience in SQL Excel and data visualization tools such as Tableau Power BI Looker or similar platforms.


• Hands-on experience with AI tools and AI agents is a plus.


• Excellent strategic thinking with the ability to continuously challenge assumptions identify opportunities and adapt in a fast-evolving environment.


• Self-motivated and self-directed with a strong sense of ownership and the ability to independently drive projects from analysis to execution.

EEO Statement

• We create customer value We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe pleasant and efficient.
• We are data-driven We are strong believers in making informed decisions thats why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win-win Collaboration Success is a team sport. When we work to help our partners and colleagues win we win too. While keeping everyones best interest at heart we communicate with candor and execute with excellence in all we do.
• We believe in integrity Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones learning from our mistakes and helping each other grow.
• We believe in Diversity and Inclusion Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams.

At DiDi we believe that our differences are our biggest source of strength. Thats why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender age sexual orientation nationality marital status pregnancy/maternity disability race religion and beliefs or any other status protected by applicable laws wherever we operate.

We are committed to building inclusive and diverse teams and a workplace that is free from discrimination and harassment because thats how we create better products and services make better decisions and better serve the communities were a part of.