Personalization & Analytics Engineer ID89739

Job Description

AgileEngine is an Inc. 5000 company that creates award-winning software for Fortune 500 brands and trailblazing startups across 17+ industries. We rank among the leaders in areas like application development and AI/ML, and our people-first culture has earned us multiple Best Place to Work awards.

WHY JOIN US

If you're looking for a place to grow, make an impact, and work with people who care, we'd love to meet you!

ABOUT THE ROLE

We are looking for a Personalization & Analytics Engineer to implement A/B testing and personalization using Adobe Target. This person manages enterprise web tagging through Adobe Data Collection, builds data layers, and configures Customer Journey Analytics for cross-channel reporting. Strong JavaScript, HTML, and CSS skills support complex testing scenarios.

WHAT YOU WILL DO

- Lead the technical development, QA, and deployment of A/B/n tests and personalization campaigns using Adobe Target.

- Develop and maintain custom JavaScript, HTML, and CSS to manipulate DOM elements for complex testing scenarios.

- Own and manage the enterprise web tagging architecture using Adobe Experience Platform Data Collection (formerly Adobe Launch) or Google Tag Manager.

- Implement data layers and configure rules/extensions to ensure accurate behavioral tracking across web and mobile platforms.

- Configure data connections and Data Views within Customer Journey Analytics (CJA) to enable deep, cross-channel reporting for the analytics team.

- Debug and troubleshoot data collection issues, ensuring tracking integrity using network monitoring tools (e.g., Charles Proxy, browser dev tools).

- Work collaboratively with marketing and UX teams to assess the technical feasibility of proposed experimentation strategies.

- Maintain comprehensive documentation of tag management architecture, data layers, and active Target campaigns.

MUST HAVES

- 3+ years of hands-on experience in web analytics implementation and digital optimization.

- Strong proficiency in front-end web technologies, specifically JavaScript (ES6+), HTML, and CSS.

- Hands-on experience building and deploying tests in Adobe Target (VEC and Form-based experiences, Profile Scripts, Recommendations).

- Solid, hands-on experience with Tag Management Systems, specifically Adobe Experience Platform Data Collection (Launch).

- Working experience configuring and analyzing data within Customer Journey Analytics (CJA) or traditional Adobe Analytics (Omniture).

- Solid understanding of digital data layers (W3C standards, event-driven data layers) and event tracking.

- Excellent problem-solving skills and a meticulous approach to QA and data validation.

- Upper-intermediate English level.

NICE TO HAVES

- Familiarity with Single Page Application (SPA) tracking and modern JS frameworks (React, Angular, Vue).

- Experience integrating Adobe Target with Adobe Analytics (A4T).

- Understanding of the broader Adobe Experience Platform (AEP), RTCDP, or Edge Network implementations.

- Experience with Server-Side tagging or edge computing setups.

PERKS AND BENEFITS

- Professional growth: Accelerate your professional journey with mentorship, TechTalks, and personalized growth roadmaps.

- Competitive compensation: We match your ever-growing skills, talent, and contributions with competitive USD-based compensation and budgets for education, fitness, and team activities.

- A selection of exciting projects: Join projects with modern solutions development and top-tier clients that include Fortune 500 enterprises and leading product brands.

- Flextime: Tailor your schedule for an optimal work-life balance, by having the options of working from home and going to the office – whatever makes you the happiest and most productive.

Requirements
-+3 years of hands-on experience in web analytics implementation and digital optimization. -Strong proficiency in front-end web technologies, specifically JavaScript (ES6+), HTML, and CSS. -Hands-on experience building and deploying tests in Adobe Target (VEC and Form-based experiences, Profile Scripts, Recommendations). -Solid, hands-on experience with Tag Management Systems, specifically Adobe Experience Platform Data Collection (Launch). -Working experience configuring and analyzing data within Customer Journey Analytics (CJA) or traditional Adobe Analytics (Omniture). -Solid understanding of digital data layers (W3C standards, event-driven data layers) and event tracking. -Excellent problem-solving skills and a meticulous approach to QA and data validation.